Book Image

Learning Magento 2 Administration

By : Cyndi Williams
Book Image

Learning Magento 2 Administration

By: Cyndi Williams

Overview of this book

Magento 2 has been completely re-written and re-designed to take the world’s most popular open source e-commerce platform to new heights of productivity and usability. With this overhaul comes improved opportunities to leverage the world’s most successful open source e-commerce platform for your online retail and wholesale business. The focus of this book is on operational aspects: those actions you, as a proprietor, can take to give your customers a more delightful shopping experience. In this guide, we delve into all aspects of managing a Magento 2 store, from product creation to marketing, customer management to search engine optimization. This book is not only a step-by-step course in setting up your Magento 2 website, it will be a handy reference as continue to improve and refine your online presence.
Table of Contents (16 chapters)
Learning Magento 2 Administration
About the Authors
About the Reviewer

Finalizing products

You may already have many, if not all, of your products added to your store at this point. However, before you launch, it's good practice to go through the product-related features of your store so that you leverage the full marketing power of Magento.

For more details on product management features, refer to Chapter 5, Products.

Products | Categories

If you already have products added, your categories will most likely be already configured as well. However, you should now take the time to add category descriptions and images that can help communication with your customers and search engines. Experiment with the configurations to give your categories the most beneficial layout features.

Products | Catalog

Likewise, for products, you should review the names, descriptions, images, attributes, and prices for your products. You certainly want to provide your shoppers with robust and accurate information.