Book Image

Learning Magento 2 Administration

By : Cyndi Williams
Book Image

Learning Magento 2 Administration

By: Cyndi Williams

Overview of this book

Magento 2 has been completely re-written and re-designed to take the world’s most popular open source e-commerce platform to new heights of productivity and usability. With this overhaul comes improved opportunities to leverage the world’s most successful open source e-commerce platform for your online retail and wholesale business. The focus of this book is on operational aspects: those actions you, as a proprietor, can take to give your customers a more delightful shopping experience. In this guide, we delve into all aspects of managing a Magento 2 store, from product creation to marketing, customer management to search engine optimization. This book is not only a step-by-step course in setting up your Magento 2 website, it will be a handy reference as continue to improve and refine your online presence.
Table of Contents (16 chapters)
Learning Magento 2 Administration
About the Authors
About the Reviewer

Adding content

Content encompasses a broad swath within an e-commerce site, as discussed in Chapter 7, Content and SEO. It is never misspent time when invested on reviewing and enhancing the content and SEO components of your store.

Before you launch, you should confirm that you included the following:

  • A privacy policy

  • Site use terms and conditions

  • Shipping and return policies

  • Information or tools for requesting support

  • Contact information

  • Information about your company

If you do not have experience with SEO-optimized content, you may want to employ an e-commerce content specialist to assist you so that your content is most effective.