Book Image

Learning Magento 2 Administration

By : Cyndi Williams
Book Image

Learning Magento 2 Administration

By: Cyndi Williams

Overview of this book

Magento 2 has been completely re-written and re-designed to take the world’s most popular open source e-commerce platform to new heights of productivity and usability. With this overhaul comes improved opportunities to leverage the world’s most successful open source e-commerce platform for your online retail and wholesale business. The focus of this book is on operational aspects: those actions you, as a proprietor, can take to give your customers a more delightful shopping experience. In this guide, we delve into all aspects of managing a Magento 2 store, from product creation to marketing, customer management to search engine optimization. This book is not only a step-by-step course in setting up your Magento 2 website, it will be a handy reference as continue to improve and refine your online presence.
Table of Contents (16 chapters)
Learning Magento 2 Administration
About the Authors
About the Reviewer

Editing communications

What you send out to customers is very important to your brand. In Chapter 8, Promotion and Communications, we went into detail on how to manage the various communication features of Magento 2.

Marketing | Email Templates

Perhaps the most important e-mails you will send are the ones that your customers receive when they place an order. Not only do these e-mails communicate the order status, but they also help fortify your brand and reputation.

Take time to carefully review and craft outgoing e-mails that reflect your best customer-relationship-building features.