Book Image

Learning Magento 2 Administration

By : Cyndi Williams
Book Image

Learning Magento 2 Administration

By: Cyndi Williams

Overview of this book

Magento 2 has been completely re-written and re-designed to take the world’s most popular open source e-commerce platform to new heights of productivity and usability. With this overhaul comes improved opportunities to leverage the world’s most successful open source e-commerce platform for your online retail and wholesale business. The focus of this book is on operational aspects: those actions you, as a proprietor, can take to give your customers a more delightful shopping experience. In this guide, we delve into all aspects of managing a Magento 2 store, from product creation to marketing, customer management to search engine optimization. This book is not only a step-by-step course in setting up your Magento 2 website, it will be a handy reference as continue to improve and refine your online presence.
Table of Contents (16 chapters)
Learning Magento 2 Administration
About the Authors
About the Reviewer


As you can tell, there are many, many possible configurations in your Magento store. People new to Magento may find it quite daunting—I know we did! However, the real power of Magento lies in its ability to be shaped and molded to fit your e-commerce goals.

As we continue through this book, we will revisit some of these settings as we discuss specific business use cases. And as you define your own business operation, you'll return to this chapter over and over again, discovering with each visit that Magento truly is a world-class platform for growing and operating an online store.

There's still lots more to learn-and a lot more configurations ahead-but reading through this chapter and using it as a future reference will help make the following chapters much more useful.

In the next chapter, we continue our configuration tasks by setting up the initial product catalogs and stores. We will begin by doing a bit of planning and understanding the brilliance of the Magento Global-Website...