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Learning Magento 2 Administration

Learning Magento 2 Administration

By : Bret Williams, Williams
4.7 (6)
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Learning Magento 2 Administration

Learning Magento 2 Administration

4.7 (6)
By: Bret Williams, Williams

Overview of this book

Magento 2 has been completely re-written and re-designed to take the world’s most popular open source e-commerce platform to new heights of productivity and usability. With this overhaul comes improved opportunities to leverage the world’s most successful open source e-commerce platform for your online retail and wholesale business. The focus of this book is on operational aspects: those actions you, as a proprietor, can take to give your customers a more delightful shopping experience. In this guide, we delve into all aspects of managing a Magento 2 store, from product creation to marketing, customer management to search engine optimization. This book is not only a step-by-step course in setting up your Magento 2 website, it will be a handy reference as continue to improve and refine your online presence.
Table of Contents (11 chapters)
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Creating categories

Before you set out to create your various stores, your first step is to create the necessary categories that represent the products that you will be selling in your Store level. In Magento 2, the catalog contains all the products you have in your store. Categories are the hierarchal classification of your products and how they will be grouped and represented to your shoppers. Therefore, when we refer to your catalog, we mean the list of products you sell. A product in your catalog can be linked to one or more categories (or none at all).

Each Store entity that you create in Magento 2 must be assigned to one root category. Unlike other categories, the root category is never visible to your customers. It is only the topmost category of a Store level; all other categories are subcategories of the root category.

Let's think of this association in this manner: a Store level is connected to a root category. A root category is the parent of each top-level product...

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Learning Magento 2 Administration
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