Book Image

Learning Magento 2 Administration

By : Cyndi Williams
Book Image

Learning Magento 2 Administration

By: Cyndi Williams

Overview of this book

Magento 2 has been completely re-written and re-designed to take the world’s most popular open source e-commerce platform to new heights of productivity and usability. With this overhaul comes improved opportunities to leverage the world’s most successful open source e-commerce platform for your online retail and wholesale business. The focus of this book is on operational aspects: those actions you, as a proprietor, can take to give your customers a more delightful shopping experience. In this guide, we delve into all aspects of managing a Magento 2 store, from product creation to marketing, customer management to search engine optimization. This book is not only a step-by-step course in setting up your Magento 2 website, it will be a handy reference as continue to improve and refine your online presence.
Table of Contents (16 chapters)
Learning Magento 2 Administration
About the Authors
About the Reviewer

The Global-Website-Store methodology

Magento has, since the very beginning of version 1, included a very elegant yet powerful means of creating and configuring multiple stores within a single installation. This structure is based on what we call the Global-Website-Store methodology or hierarchy.

Take a look at this diagram:

Global refers to any configuration or setting that affects the entire Magento installation. Some settings such as security, product SKUs, and logging apply to all stores.

Website is akin to a business entity as many of the settings made at this level pertain to payment gateways, shipping, taxes, and so on. Therefore, if you have one business entity, you'll most likely have one Website entity, regardless of how many stores you might create within this business. On the other hand, if you want to create another Website entity that has different business-related settings across other stores, Magento makes this possible. In this hierarchy, Website is not the public site your...