Book Image

Learning Magento 2 Administration

By : Cyndi Williams
Book Image

Learning Magento 2 Administration

By: Cyndi Williams

Overview of this book

Magento 2 has been completely re-written and re-designed to take the world’s most popular open source e-commerce platform to new heights of productivity and usability. With this overhaul comes improved opportunities to leverage the world’s most successful open source e-commerce platform for your online retail and wholesale business. The focus of this book is on operational aspects: those actions you, as a proprietor, can take to give your customers a more delightful shopping experience. In this guide, we delve into all aspects of managing a Magento 2 store, from product creation to marketing, customer management to search engine optimization. This book is not only a step-by-step course in setting up your Magento 2 website, it will be a handy reference as continue to improve and refine your online presence.
Table of Contents (16 chapters)
Learning Magento 2 Administration
Credits
About the Authors
About the Reviewer
www.PacktPub.com
Preface

Creating Website and Store entities


Most store owners who use Magento for the first time will have only one store. In fact, it's quite natural to "get your feet wet" by learning the full power and extent of Magento by building and managing a single Store entity. However, as we pointed out, there can be tremendous power in leveraging Magento's ability to operate multiple stores within a single backend.

Note

You can contrast Magento's multistore capability with other lesser platforms, in which you have to build each store individually. In these cases, you would have to log into each individual backend to manage your products, orders, and customers. Furthermore, selling the same inventory across multiple stores becomes a considerable synchronization challenge.

Let's begin by revisiting our example Global-Website-Store hierarchy:

  • We want to create two Store entities for sportswear and furniture: www.AcmeSportswear.com and  www.AcmeFurniture.com , respectively

  • For the sportswear website, we want to...