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  • Book Overview & Buying Learning Magento 2 Administration
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Learning Magento 2 Administration

Learning Magento 2 Administration

By : Bret Williams, Williams
4.7 (6)
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Learning Magento 2 Administration

Learning Magento 2 Administration

4.7 (6)
By: Bret Williams, Williams
Buy this Book

Overview of this book

Magento 2 has been completely re-written and re-designed to take the world’s most popular open source e-commerce platform to new heights of productivity and usability. With this overhaul comes improved opportunities to leverage the world’s most successful open source e-commerce platform for your online retail and wholesale business. The focus of this book is on operational aspects: those actions you, as a proprietor, can take to give your customers a more delightful shopping experience. In this guide, we delve into all aspects of managing a Magento 2 store, from product creation to marketing, customer management to search engine optimization. This book is not only a step-by-step course in setting up your Magento 2 website, it will be a handy reference as continue to improve and refine your online presence.
Table of Contents (11 chapters)
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Preface
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Preface
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What this book covers
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What you need for this book
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Who this book is for
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Conventions
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Reader feedback
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Customer support
Lock Free Chapter
1
1. Introducing Magento 2
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1. Introducing Magento 2
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A store owner's primer
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What's new in Magento 2
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Using Magento for e-commerce
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What you need to succeed with Magento
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Summary
2
2. Settings and Configurations
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2. Settings and Configurations
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Introducing the Magento 2 backend
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Key system configurations
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Summary
3
3. Catalogs and Stores
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3. Catalogs and Stores
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The Global-Website-Store methodology
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Creating categories
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Creating Website and Store entities
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Configuring Store information
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Accommodating multiple languages
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Configuring multiple currencies
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Summary
4
4. Preparing to Sell
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4. Preparing to Sell
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Understanding the checkout and payment process
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Payment methods
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Shipping methods
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Customer groups
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Managing taxes
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Managing orders
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Summary
5
5. Products
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5. Products
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Product types
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Product attributes
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Creating products
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Managing inventory
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Pricing tools
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Autosettings
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Other product selling opportunities
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Summary
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6. Themes
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6. Themes
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Theme hierarchy
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Assigning themes
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Adding branding elements
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Third-party themes
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Summary
7
7. Content and SEO
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7. Content and SEO
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Managing CMS pages
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Using blocks and widgets
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SEO meta fields
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The SEO checklist
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Summary
8
8. Promotions and Communication
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8. Promotions and Communication
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Store promotions
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Newsletter subscriptions
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Transactional e-mails
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Summary
9
9. Security and Administration
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9. Security and Administration
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Using SSL encryption
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Securing your server
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Configuring user permissions
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Magento indexing
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Optimizing your store
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Summary
10
10. Startup Checklist
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10. Startup Checklist
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Setting up product catalogs
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System configuration tasks
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Finalizing products
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Adding content
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Editing communications
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Securing your store
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Summary

Understanding the checkout and payment process

Since most people shopping online today have made at least one e-commerce purchase through a website, the general process of completing an order is fairly well-established, although the exact steps will vary somewhat:

  1. Customer reviews their shopping cart, confirming the items they have decided to purchase.
  2. Customer enters their shipping destination information.
  3. Customer chooses a shipping method based on cost, method, and time of delivery.
  4. Customer enters their payment information.
  5. Customer reviews their order, and confirms their intent to purchase.
  6. The system (Magento, in our case) queries a payment processor for approval.
  7. The order is completed and ready for processing.

Of course, as we'll explore in this chapter, you'll see there is much more detail related to this process. As online merchants, you would want your customers to have a thorough, yet easy, purchasing experience, and you would want a valid order that can be fulfilled without...

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Learning Magento 2 Administration
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