Book Image

Learning Magento 2 Administration

By : Cyndi Williams
Book Image

Learning Magento 2 Administration

By: Cyndi Williams

Overview of this book

Magento 2 has been completely re-written and re-designed to take the world’s most popular open source e-commerce platform to new heights of productivity and usability. With this overhaul comes improved opportunities to leverage the world’s most successful open source e-commerce platform for your online retail and wholesale business. The focus of this book is on operational aspects: those actions you, as a proprietor, can take to give your customers a more delightful shopping experience. In this guide, we delve into all aspects of managing a Magento 2 store, from product creation to marketing, customer management to search engine optimization. This book is not only a step-by-step course in setting up your Magento 2 website, it will be a handy reference as continue to improve and refine your online presence.
Table of Contents (16 chapters)
Learning Magento 2 Administration
About the Authors
About the Reviewer

Customer groups

One of the little used, and understood, features of Magento is customer groups. Many online businesses need to provide special pricing or other considerations for groups of customers. Magento, by default, creates groups for the most common intentions such as the following:

  • General: These are consumers who have registered with your site, either separately or as part of the checkout process.

  • NOT LOGGED IN: As the name suggests, these are customers visiting your site who are not logged into their customer account (and who may not have an account established yet).

  • Retailer: A customer who is buying products from you as a reseller. You are the wholesaler or distributor, and the customer is making the final sale to the end consumer.

  • Wholesale: Someone who buys from you to resell to other vendors.

Using customer groups

Depending on your business intentions, you may require that all customers register with your site, and having done so (and been approved by you), are eligible to purchase...