Book Image

Learning Magento 2 Administration

By : Cyndi Williams
Book Image

Learning Magento 2 Administration

By: Cyndi Williams

Overview of this book

Magento 2 has been completely re-written and re-designed to take the world’s most popular open source e-commerce platform to new heights of productivity and usability. With this overhaul comes improved opportunities to leverage the world’s most successful open source e-commerce platform for your online retail and wholesale business. The focus of this book is on operational aspects: those actions you, as a proprietor, can take to give your customers a more delightful shopping experience. In this guide, we delve into all aspects of managing a Magento 2 store, from product creation to marketing, customer management to search engine optimization. This book is not only a step-by-step course in setting up your Magento 2 website, it will be a handy reference as continue to improve and refine your online presence.
Table of Contents (16 chapters)
Learning Magento 2 Administration
About the Authors
About the Reviewer


Selling is the primary purpose of building an online store. As you've seen in this chapter, Magento 2 arms you with a very rich array of features to help you give your customers the ability to purchase using a variety of payment methods. You're able to customize your shipping options, and manage complex tax rules. All of this combines to make it easy for your customers to complete their online purchases.

In Chapter 5, Products, we turn our attention to what your customers buy: understanding product types, managing inventory, pricing tools, increasing cart totals, and Special product management features.

As with any other aspect of Magento 2, creating products is both complex and, once mastered, rewarding.