Book Image

Learning Magento 2 Administration

By : Cyndi Williams
Book Image

Learning Magento 2 Administration

By: Cyndi Williams

Overview of this book

Magento 2 has been completely re-written and re-designed to take the world’s most popular open source e-commerce platform to new heights of productivity and usability. With this overhaul comes improved opportunities to leverage the world’s most successful open source e-commerce platform for your online retail and wholesale business. The focus of this book is on operational aspects: those actions you, as a proprietor, can take to give your customers a more delightful shopping experience. In this guide, we delve into all aspects of managing a Magento 2 store, from product creation to marketing, customer management to search engine optimization. This book is not only a step-by-step course in setting up your Magento 2 website, it will be a handy reference as continue to improve and refine your online presence.
Table of Contents (16 chapters)
Learning Magento 2 Administration
About the Authors
About the Reviewer

Product attributes

Before diving into the creation of products, we need to explore a very important and powerful feature of Magento: product attributes. We have yet to find another common platform that provides the level of sophistication for product attributes as well as Magento.

In Magento, every field related to a product is called an attribute. The description, price, weight, and SKU of a product are attributes. In fact, all the fields that appear by default on a product detail screen are attributes.

But the real power comes in those attributes that you can add to your product screens to capture more granular aspects of your products, such as color, size, kHz, and screen size. Obviously, not all attributes are relevant to all products. For instance, t-shirt size would not be applicable to your furniture products. Fabric would not be a useful attribute for computer monitors. And that's where Magento really shines!

If you view the More Information tab under the Sample Data product Montana...