Book Image

Learning Magento 2 Administration

By : Cyndi Williams
Book Image

Learning Magento 2 Administration

By: Cyndi Williams

Overview of this book

Magento 2 has been completely re-written and re-designed to take the world’s most popular open source e-commerce platform to new heights of productivity and usability. With this overhaul comes improved opportunities to leverage the world’s most successful open source e-commerce platform for your online retail and wholesale business. The focus of this book is on operational aspects: those actions you, as a proprietor, can take to give your customers a more delightful shopping experience. In this guide, we delve into all aspects of managing a Magento 2 store, from product creation to marketing, customer management to search engine optimization. This book is not only a step-by-step course in setting up your Magento 2 website, it will be a handy reference as continue to improve and refine your online presence.
Table of Contents (16 chapters)
Learning Magento 2 Administration
About the Authors
About the Reviewer

Other product selling opportunities

If you've ever shopped online, you've no doubt seen merchants that offer suggested products or present other related items to those you're considering or purchasing. These selling opportunities are available to you as a Magento merchant.

Each of the following product selling features are configured in the Product Detail screen under the Advanced Settings section. Each one has particular features and purposes.

Related products

Related products are those that you wish to present to customers as additional purchases to include when adding a viewed product to their shopping cart. In other words, if a customer is interested in Product A, they may also want to purchase Product B and Product C at the same time.

As you can see, a customer may select one or more related items to include with the product they are currently viewing.

Upsell products

By contrast, upsell products are those to be considered as alternatives to the product the customer is viewing. That is, if...