Book Image

Learning Magento 2 Administration

By : Cyndi Williams
Book Image

Learning Magento 2 Administration

By: Cyndi Williams

Overview of this book

Magento 2 has been completely re-written and re-designed to take the world’s most popular open source e-commerce platform to new heights of productivity and usability. With this overhaul comes improved opportunities to leverage the world’s most successful open source e-commerce platform for your online retail and wholesale business. The focus of this book is on operational aspects: those actions you, as a proprietor, can take to give your customers a more delightful shopping experience. In this guide, we delve into all aspects of managing a Magento 2 store, from product creation to marketing, customer management to search engine optimization. This book is not only a step-by-step course in setting up your Magento 2 website, it will be a handy reference as continue to improve and refine your online presence.
Table of Contents (16 chapters)
Learning Magento 2 Administration
Credits
About the Authors
About the Reviewer
www.PacktPub.com
Preface

Summary


We have certainly covered a lot of ground in this chapter. Since the purpose of building and operating a Magento 2 store is to sell products, it is critical that you explore the many ways you can leverage the power of Magento to present and manage your products. We have covered many of the basics, such as:

  • Different product types

  • Leveraging the power of attributes

  • Creating products

  • Additional product selling opportunities

You should now dig into the process of adding products, experimenting with various settings to increase your product marketability.

In the next chapter, we turn our attention to how your store looks, and what you can do as a store administrator to modify the look and feel of your store.