Book Image

Learning Magento 2 Administration

By : Cyndi Williams
Book Image

Learning Magento 2 Administration

By: Cyndi Williams

Overview of this book

Magento 2 has been completely re-written and re-designed to take the world’s most popular open source e-commerce platform to new heights of productivity and usability. With this overhaul comes improved opportunities to leverage the world’s most successful open source e-commerce platform for your online retail and wholesale business. The focus of this book is on operational aspects: those actions you, as a proprietor, can take to give your customers a more delightful shopping experience. In this guide, we delve into all aspects of managing a Magento 2 store, from product creation to marketing, customer management to search engine optimization. This book is not only a step-by-step course in setting up your Magento 2 website, it will be a handy reference as continue to improve and refine your online presence.
Table of Contents (16 chapters)
Learning Magento 2 Administration
About the Authors
About the Reviewer

Theme hierarchy

One of the best features of Magento is how it is built to support a fallback methodology. Let's explore what this means in terms of themes.

Magento 2 is installed with what is called a Blank theme. This theme contains all the various pieces of code that will successfully display a Magento store, yet it is without any considerable styling.

Even though the Blank theme is rather "bare bones," it does a reasonably good job of displaying the features of Magento, and, in all honesty, it could be used as is. However, you would no doubt prefer to have a store that more closely resembles your brand and image.

Using the fallback feature of Magento, a theme developer can create a theme that only contains the enhancements desired. All other aspects of the site presentation would use the Blank theme.

You can compare the Blank theme example shown previously to the Luma theme that is included with a Magento 2 sample data installation.

You can immediately notice several design differences:

  • The...