Book Image

Learning Magento 2 Administration

By : Cyndi Williams
Book Image

Learning Magento 2 Administration

By: Cyndi Williams

Overview of this book

Magento 2 has been completely re-written and re-designed to take the world’s most popular open source e-commerce platform to new heights of productivity and usability. With this overhaul comes improved opportunities to leverage the world’s most successful open source e-commerce platform for your online retail and wholesale business. The focus of this book is on operational aspects: those actions you, as a proprietor, can take to give your customers a more delightful shopping experience. In this guide, we delve into all aspects of managing a Magento 2 store, from product creation to marketing, customer management to search engine optimization. This book is not only a step-by-step course in setting up your Magento 2 website, it will be a handy reference as continue to improve and refine your online presence.
Table of Contents (16 chapters)
Learning Magento 2 Administration
About the Authors
About the Reviewer


The design of your Magento store depends a lot on how your developer configures your installation, including themes. By understanding how themes work in Magento, you can better communicate your needs to your developer as well as properly assign themes to your stores.

Take the time necessary to explore the design and layout options available to you as the store owner. You certainly want your customers to experience your brand as you desire.

In the next chapter, we will work on the content that compliments your brand design as well as ways to improve your search engine visibility.