Book Image

Learning Magento 2 Administration

By : Cyndi Williams
Book Image

Learning Magento 2 Administration

By: Cyndi Williams

Overview of this book

Magento 2 has been completely re-written and re-designed to take the world’s most popular open source e-commerce platform to new heights of productivity and usability. With this overhaul comes improved opportunities to leverage the world’s most successful open source e-commerce platform for your online retail and wholesale business. The focus of this book is on operational aspects: those actions you, as a proprietor, can take to give your customers a more delightful shopping experience. In this guide, we delve into all aspects of managing a Magento 2 store, from product creation to marketing, customer management to search engine optimization. This book is not only a step-by-step course in setting up your Magento 2 website, it will be a handy reference as continue to improve and refine your online presence.
Table of Contents (16 chapters)
Learning Magento 2 Administration
About the Authors
About the Reviewer

Managing CMS pages

Most modern platforms, whether for e-commerce or not, have some function to manage static pages, which are the unchanging and nonproduct related pages. This feature is called Content Management System (CMS). While many don't immediately associate e-commerce with CMS, the ability to manage the static pages of your site is just as important as the ability to manage the products you offer. For this reason, Magento 2 has a fairly robust CMS capability.

In most online stores, you will find static pages used for:

  • Returns policy

  • About the company

  • Store locations

  • Terms and conditions

  • Privacy policy

  • Frequently asked questions

  • Support

  • Company history

  • Leadership profiles

Of course, not all stores have all these pages.

The kinds of pages you add to your store should be considered as important chance to communicate your brand's value, experience, and trustworthiness to your customers. Even a "dry" page such as your site terms and conditions provides a sense of propriety and professionalism to...