Book Image

Learning Magento 2 Administration

By : Cyndi Williams
Book Image

Learning Magento 2 Administration

By: Cyndi Williams

Overview of this book

Magento 2 has been completely re-written and re-designed to take the world’s most popular open source e-commerce platform to new heights of productivity and usability. With this overhaul comes improved opportunities to leverage the world’s most successful open source e-commerce platform for your online retail and wholesale business. The focus of this book is on operational aspects: those actions you, as a proprietor, can take to give your customers a more delightful shopping experience. In this guide, we delve into all aspects of managing a Magento 2 store, from product creation to marketing, customer management to search engine optimization. This book is not only a step-by-step course in setting up your Magento 2 website, it will be a handy reference as continue to improve and refine your online presence.
Table of Contents (16 chapters)
Learning Magento 2 Administration
About the Authors
About the Reviewer

SEO meta fields

SEO is both important and often misunderstood. There's probably as much misinformation on the Internet about SEO as there is good, solid advice.

While we don't have the opportunity or space to go into great detail about SEO in this book, we can help you establish good practices that can reap great rewards in terms of increasing your search engine visibility and helping online shoppers know what you're offering.

Meta fields are bits of data that are stored in the HTML code of a web page. Customers can't see this code as it's not displayed by the browser. However, search engines can see this data (in fact, they can see everything "under the hood"). Google, Bing, and others use this metadata in conjunction with many other analyzed items on your page to determine how to present your site to search users, including the rank and content.

Using meta fields for search engine visibility

It begins with a basic understanding of how search engines use meta fields, particularly Google as...