Book Image

Learning Magento 2 Administration

By : Cyndi Williams
Book Image

Learning Magento 2 Administration

By: Cyndi Williams

Overview of this book

Magento 2 has been completely re-written and re-designed to take the world’s most popular open source e-commerce platform to new heights of productivity and usability. With this overhaul comes improved opportunities to leverage the world’s most successful open source e-commerce platform for your online retail and wholesale business. The focus of this book is on operational aspects: those actions you, as a proprietor, can take to give your customers a more delightful shopping experience. In this guide, we delve into all aspects of managing a Magento 2 store, from product creation to marketing, customer management to search engine optimization. This book is not only a step-by-step course in setting up your Magento 2 website, it will be a handy reference as continue to improve and refine your online presence.
Table of Contents (16 chapters)
Learning Magento 2 Administration
About the Authors
About the Reviewer

The SEO checklist

As you prepare your site for launch—and beyond launch—take the time to address each important SEO feature in Magento. Take a look at this checklist:

  • Meta title fields: Enter a title no longer than 50-60 characters. Any more will be truncated when displayed in search results. Including your company name is nice but not critical; the customer is looking for a specific product. Use your company's name on the home page meta title, and they'll find you if they search for your brand. If customers shop by SKU, include the SKU or part number in the title.

  • Meta description fields: Describe your product in 150 characters or less. Use action verbs and strong adjectives, such as Save 20% on Yoga gear today! Top quality, 100% guarantee, and free shipping or Premium 48-inch Yoga ball. Great durability, hypoallergenic material. Guaranteed. Free shipping.

  • Meta keywords: Meta keywords are no longer given any ranking weight by search engines. However, it doesn't hurt to include at least the...