Book Image

Learning Magento 2 Administration

By : Cyndi Williams
Book Image

Learning Magento 2 Administration

By: Cyndi Williams

Overview of this book

Magento 2 has been completely re-written and re-designed to take the world’s most popular open source e-commerce platform to new heights of productivity and usability. With this overhaul comes improved opportunities to leverage the world’s most successful open source e-commerce platform for your online retail and wholesale business. The focus of this book is on operational aspects: those actions you, as a proprietor, can take to give your customers a more delightful shopping experience. In this guide, we delve into all aspects of managing a Magento 2 store, from product creation to marketing, customer management to search engine optimization. This book is not only a step-by-step course in setting up your Magento 2 website, it will be a handy reference as continue to improve and refine your online presence.
Table of Contents (16 chapters)
Learning Magento 2 Administration
About the Authors
About the Reviewer


It's been long said that "content is king." While this is usually aimed at blogs and information sites, it is equally true for e-commerce sites.

There's no argument that product information and accuracy is important for sales. However, the value of your brand, your company, and your customer satisfaction comes from much more than the display of an item on your store. The difference between online success and mediocrity can often be attributed to the quality of content on a site.

In this chapter, you learned how to use the various tools of Magento 2 to build and manage content. We also explored how Magento can assist you in search engine optimization. Now, you can leverage these to maximize your visibility to customers.

Let's now turn our attention to learning about other Magento tools that you can use to actively promote your site to and communicate with your customers.