It's been long said that "content is king." While this is usually aimed at blogs and information sites, it is equally true for e-commerce sites.

There's no argument that product information and accuracy is important for sales. However, the value of your brand, your company, and your customer satisfaction comes from much more than the display of an item on your store. The difference between online success and mediocrity can often be attributed to the quality of content on a site.

In this chapter, you learned how to use the various tools of Magento 2 to build and manage content. We also explored how Magento can assist you in search engine optimization. Now, you can leverage these to maximize your visibility to customers.

Let's now turn our attention to learning about other Magento tools that you can use to actively promote your site to and communicate with your customers.