Book Image

Learning Magento 2 Administration

By : Cyndi Williams
Book Image

Learning Magento 2 Administration

By: Cyndi Williams

Overview of this book

Magento 2 has been completely re-written and re-designed to take the world’s most popular open source e-commerce platform to new heights of productivity and usability. With this overhaul comes improved opportunities to leverage the world’s most successful open source e-commerce platform for your online retail and wholesale business. The focus of this book is on operational aspects: those actions you, as a proprietor, can take to give your customers a more delightful shopping experience. In this guide, we delve into all aspects of managing a Magento 2 store, from product creation to marketing, customer management to search engine optimization. This book is not only a step-by-step course in setting up your Magento 2 website, it will be a handy reference as continue to improve and refine your online presence.
Table of Contents (16 chapters)
Learning Magento 2 Administration
About the Authors
About the Reviewer

Store promotions

If you are already familiar with online discount codes, especially if you do any online shopping yourself, you will know that discount codes can be distributed and used as virtual coupons to entice customers to buy products and receive specials savings. In Magento 2, these are referred to as Cart Price Rules.

However, in Magento, you can also configure automatic price discounts that are applied to products meeting certain criteria. These types of discounts are called Catalog Price Rules.

Creating Cart Price Rules

Magento has some very powerful and flexible tools to create discounts that can be applied once the customer reaches the shopping cart part of their visit. In fact, we find it difficult to identify a single discount scenario that we cannot accommodate in Magento.


BOGO Offers

The one promotion situation that is not handled natively by Magento 2 is the Buy-One-Get-One (BOGO) offer. Magento promotions are designed to discount cart products and shipping, not to add new...