Book Image

Learning Magento 2 Administration

By : Cyndi Williams
Book Image

Learning Magento 2 Administration

By: Cyndi Williams

Overview of this book

Magento 2 has been completely re-written and re-designed to take the world’s most popular open source e-commerce platform to new heights of productivity and usability. With this overhaul comes improved opportunities to leverage the world’s most successful open source e-commerce platform for your online retail and wholesale business. The focus of this book is on operational aspects: those actions you, as a proprietor, can take to give your customers a more delightful shopping experience. In this guide, we delve into all aspects of managing a Magento 2 store, from product creation to marketing, customer management to search engine optimization. This book is not only a step-by-step course in setting up your Magento 2 website, it will be a handy reference as continue to improve and refine your online presence.
Table of Contents (16 chapters)
Learning Magento 2 Administration
About the Authors
About the Reviewer

Newsletter subscriptions

Once a new customer is acquired, it makes great sense to keep them interested in your offerings so that they will return again to make a purchase from your online store. The cost of acquisition for a sale is far less with a repeat transaction.

Magento 2 can help you keep your brand in the forefront of your customers' minds with basic e-mail newsletter tools. With these tools, you can:

  • Allow customers to subscribe

  • Create newsletter templates

  • Schedule the sending of your newsletter

  • Manage your subscribers


Magento will be the first to admit that their newsletter tools are pretty basic. If you want to be more sophisticated in how you construct your newsletters, segment your customers, and more, you should consider a more robust third-party tool. We use MailChimp (, a leading e-mail system that makes it easy to manage campaigns. It's fun to use as well.

To connect your Magento 2 store to MailChimp, we recommend the MageMonkey for Magento 2 extension...