Book Image

Learning Magento 2 Administration

By : Cyndi Williams
Book Image

Learning Magento 2 Administration

By: Cyndi Williams

Overview of this book

Magento 2 has been completely re-written and re-designed to take the world’s most popular open source e-commerce platform to new heights of productivity and usability. With this overhaul comes improved opportunities to leverage the world’s most successful open source e-commerce platform for your online retail and wholesale business. The focus of this book is on operational aspects: those actions you, as a proprietor, can take to give your customers a more delightful shopping experience. In this guide, we delve into all aspects of managing a Magento 2 store, from product creation to marketing, customer management to search engine optimization. This book is not only a step-by-step course in setting up your Magento 2 website, it will be a handy reference as continue to improve and refine your online presence.

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Learning Magento 2 Administration
Cyndi Williams
May, 2016 | 300 pages
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Table of Contents (16 chapters)
Learning Magento 2 Administration
Learning Magento 2 Administration
Credits
Credits
About the Authors
About the Authors
About the Reviewer
About the Reviewer
www.PacktPub.com
www.PacktPub.com
Preface
Preface
Free Chapter
1
Introducing Magento 2
Introducing Magento 2
A store owner's primer
What's new in Magento 2
Using Magento for e-commerce
What you need to succeed with Magento
Summary
2
Settings and Configurations
Settings and Configurations
Introducing the Magento 2 backend
Key system configurations
Summary
3
Catalogs and Stores
Catalogs and Stores
The Global-Website-Store methodology
Creating categories
Creating Website and Store entities
Configuring Store information
Accommodating multiple languages
Configuring multiple currencies
Summary
4
Preparing to Sell
Preparing to Sell
Understanding the checkout and payment process
Payment methods
Shipping methods
Customer groups
Managing taxes
Managing orders
Summary
5
Products
Products
Product types
Product attributes
Creating products
Managing inventory
Pricing tools
Autosettings
Other product selling opportunities
Summary
6
Themes
Themes
Theme hierarchy
Assigning themes
Adding branding elements
Third-party themes
Summary
7
Content and SEO
Content and SEO
Managing CMS pages
Using blocks and widgets
SEO meta fields
The SEO checklist
Summary
8
Promotions and Communication
Promotions and Communication
Store promotions
Newsletter subscriptions
Transactional e-mails
Summary
9
Security and Administration
Security and Administration
Using SSL encryption
Securing your server
Configuring user permissions
Magento indexing
Optimizing your store
Summary
10
Startup Checklist
Startup Checklist
Setting up product catalogs
System configuration tasks
Finalizing products
Adding content
Editing communications
Securing your store
Summary

Newsletter subscriptions

Once a new customer is acquired, it makes great sense to keep them interested in your offerings so that they will return again to make a purchase from your online store. The cost of acquisition for a sale is far less with a repeat transaction.

Magento 2 can help you keep your brand in the forefront of your customers' minds with basic e-mail newsletter tools. With these tools, you can:

  • Allow customers to subscribe

  • Create newsletter templates

  • Schedule the sending of your newsletter

  • Manage your subscribers

Tip

Magento will be the first to admit that their newsletter tools are pretty basic. If you want to be more sophisticated in how you construct your newsletters, segment your customers, and more, you should consider a more robust third-party tool. We use MailChimp (http://www.mailchimp.com), a leading e-mail system that makes it easy to manage campaigns. It's fun to use as well.

To connect your Magento 2 store to MailChimp, we recommend the MageMonkey for Magento 2 extension...

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