Book Image

Learning Magento 2 Administration

By : Cyndi Williams
Book Image

Learning Magento 2 Administration

By: Cyndi Williams

Overview of this book

Magento 2 has been completely re-written and re-designed to take the world’s most popular open source e-commerce platform to new heights of productivity and usability. With this overhaul comes improved opportunities to leverage the world’s most successful open source e-commerce platform for your online retail and wholesale business. The focus of this book is on operational aspects: those actions you, as a proprietor, can take to give your customers a more delightful shopping experience. In this guide, we delve into all aspects of managing a Magento 2 store, from product creation to marketing, customer management to search engine optimization. This book is not only a step-by-step course in setting up your Magento 2 website, it will be a handy reference as continue to improve and refine your online presence.
Table of Contents (16 chapters)
Learning Magento 2 Administration
About the Authors
About the Reviewer

Transactional e-mails

As customers make purchases in your store, Magento sends, based on your configurations, a number of e-mails to notify customers about their purchases. There are also e-mails to recover passwords, create accounts, and more.

Magento installs basic templates for all these transactional e-mails. You can create new e-mail templates to use for your stores that reflect your branding and messaging. In Magento 2, this is quite easy to do.


Many new Magento store owners will simply use the default e-mails that are installed with Magento. While these e-mails are not bad, you should invest the time to modify each to meet your specific brand and design.

When you first go to Marketing | Email Templates, you'll see an empty list. This is normal. The base templates installed with Magento will not appear in this list, but they are there, nonetheless. E-mail templates can also be included in Magento themes added to your installation. These will also not be shown in the list but will be...