Browse Library
Sign In Start Free Trial
Close icon Search icon
Account
Browse Library Advanced Search Sign In Start Free Trial

Add to playlist

Create a Playlist

Modal Close icon
You need to login to use this feature.
  • Book Overview & Buying Learning Magento 2 Administration
  • Table Of Contents Toc
  • Feedback & Rating feedback
Learning Magento 2 Administration

Learning Magento 2 Administration

By : Bret Williams, Williams
4.7 (6)
Buy this Book
close
close
Learning Magento 2 Administration

Learning Magento 2 Administration

4.7 (6)
By: Bret Williams, Williams
Buy this Book

Overview of this book

Magento 2 has been completely re-written and re-designed to take the world’s most popular open source e-commerce platform to new heights of productivity and usability. With this overhaul comes improved opportunities to leverage the world’s most successful open source e-commerce platform for your online retail and wholesale business. The focus of this book is on operational aspects: those actions you, as a proprietor, can take to give your customers a more delightful shopping experience. In this guide, we delve into all aspects of managing a Magento 2 store, from product creation to marketing, customer management to search engine optimization. This book is not only a step-by-step course in setting up your Magento 2 website, it will be a handy reference as continue to improve and refine your online presence.
Table of Contents (11 chapters)
close
close
close
Preface
Icon
Preface
Icon
What this book covers
Icon
What you need for this book
Icon
Who this book is for
Icon
Conventions
Icon
Reader feedback
Icon
Customer support
Lock Free Chapter
1
1. Introducing Magento 2
Icon
1. Introducing Magento 2
Icon
A store owner's primer
Icon
What's new in Magento 2
Icon
Using Magento for e-commerce
Icon
What you need to succeed with Magento
Icon
Summary
2
2. Settings and Configurations
Icon
2. Settings and Configurations
Icon
Introducing the Magento 2 backend
Icon
Key system configurations
Icon
Summary
3
3. Catalogs and Stores
Icon
3. Catalogs and Stores
Icon
The Global-Website-Store methodology
Icon
Creating categories
Icon
Creating Website and Store entities
Icon
Configuring Store information
Icon
Accommodating multiple languages
Icon
Configuring multiple currencies
Icon
Summary
4
4. Preparing to Sell
Icon
4. Preparing to Sell
Icon
Understanding the checkout and payment process
Icon
Payment methods
Icon
Shipping methods
Icon
Customer groups
Icon
Managing taxes
Icon
Managing orders
Icon
Summary
5
5. Products
Icon
5. Products
Icon
Product types
Icon
Product attributes
Icon
Creating products
Icon
Managing inventory
Icon
Pricing tools
Icon
Autosettings
Icon
Other product selling opportunities
Icon
Summary
6
6. Themes
Icon
6. Themes
Icon
Theme hierarchy
Icon
Assigning themes
Icon
Adding branding elements
Icon
Third-party themes
Icon
Summary
7
7. Content and SEO
Icon
7. Content and SEO
Icon
Managing CMS pages
Icon
Using blocks and widgets
Icon
SEO meta fields
Icon
The SEO checklist
Icon
Summary
8
8. Promotions and Communication
chevron up
Icon
8. Promotions and Communication
Icon
Store promotions
Icon
Newsletter subscriptions
Icon
Transactional e-mails
Icon
Summary
9
9. Security and Administration
Icon
9. Security and Administration
Icon
Using SSL encryption
Icon
Securing your server
Icon
Configuring user permissions
Icon
Magento indexing
Icon
Optimizing your store
Icon
Summary
10
10. Startup Checklist
Icon
10. Startup Checklist
Icon
Setting up product catalogs
Icon
System configuration tasks
Icon
Finalizing products
Icon
Adding content
Icon
Editing communications
Icon
Securing your store
Icon
Summary

Summary

Magento provides you, the store owner, with powerful tools to promote products, offer discounts and reward certain customers, power that may seem complicated but, with a bit of practice, can help stimulate sales.

Your communication with customers is very important as any contact with a purchaser is a reflection of your brand. It's not a hyperbole to say your reputation demands as much on how well you speak with your audience as it does on the products you sell.

In this chapter, we explored:

  • Creating promotional discounts and pricing rules

  • Managing newsletters and subscribers

  • Modifying outgoing e-mails.

With these skills well in hand, you can significantly impact the success of your store.

In our next chapter, we will discuss ways to add security to your store as well as administrative tasks that will improve your store's performance.

Visually different images
CONTINUE READING
83
Tech Concepts
36
Programming languages
73
Tech Tools
Icon Unlimited access to the largest independent learning library in tech of over 8,000 expert-authored tech books and videos.
Icon Innovative learning tools, including AI book assistants, code context explainers, and text-to-speech.
Icon 50+ new titles added per month and exclusive early access to books as they are being written.
Learning Magento 2 Administration
End of Section 8
Next Section
notes
bookmark Notes and Bookmarks search Search in title playlist Add to playlist font-size Font size

Change the font size

margin-width Margin width

Change margin width

day-mode Day/Sepia/Night Modes

Change background colour

Close icon Search
Country selected
Close icon Your notes and bookmarks

Confirmation

Modal Close icon
claim successful
Order Page Read Now

Buy this book with your credits?

Modal Close icon
Are you sure you want to buy this book with one of your credits?
Close
YES, BUY

Submit Your Feedback

Modal Close icon
Modal Close icon
Modal Close icon