Book Image

Learning Magento 2 Administration

By : Cyndi Williams
Book Image

Learning Magento 2 Administration

By: Cyndi Williams

Overview of this book

Magento 2 has been completely re-written and re-designed to take the world’s most popular open source e-commerce platform to new heights of productivity and usability. With this overhaul comes improved opportunities to leverage the world’s most successful open source e-commerce platform for your online retail and wholesale business. The focus of this book is on operational aspects: those actions you, as a proprietor, can take to give your customers a more delightful shopping experience. In this guide, we delve into all aspects of managing a Magento 2 store, from product creation to marketing, customer management to search engine optimization. This book is not only a step-by-step course in setting up your Magento 2 website, it will be a handy reference as continue to improve and refine your online presence.
Table of Contents (16 chapters)
Learning Magento 2 Administration
About the Authors
About the Reviewer


Magento provides you, the store owner, with powerful tools to promote products, offer discounts and reward certain customers, power that may seem complicated but, with a bit of practice, can help stimulate sales.

Your communication with customers is very important as any contact with a purchaser is a reflection of your brand. It's not a hyperbole to say your reputation demands as much on how well you speak with your audience as it does on the products you sell.

In this chapter, we explored:

  • Creating promotional discounts and pricing rules

  • Managing newsletters and subscribers

  • Modifying outgoing e-mails.

With these skills well in hand, you can significantly impact the success of your store.

In our next chapter, we will discuss ways to add security to your store as well as administrative tasks that will improve your store's performance.