Book Image

Learning Magento 2 Administration

By : Cyndi Williams
Book Image

Learning Magento 2 Administration

By: Cyndi Williams

Overview of this book

Magento 2 has been completely re-written and re-designed to take the world’s most popular open source e-commerce platform to new heights of productivity and usability. With this overhaul comes improved opportunities to leverage the world’s most successful open source e-commerce platform for your online retail and wholesale business. The focus of this book is on operational aspects: those actions you, as a proprietor, can take to give your customers a more delightful shopping experience. In this guide, we delve into all aspects of managing a Magento 2 store, from product creation to marketing, customer management to search engine optimization. This book is not only a step-by-step course in setting up your Magento 2 website, it will be a handy reference as continue to improve and refine your online presence.
Table of Contents (16 chapters)
Learning Magento 2 Administration
About the Authors
About the Reviewer

Optimizing your store

To compete for consumer attention, your site needs to render quickly. Today's customers are not patient. They expect sites to "pop" onto their screens. They're eager to shop, but they don't want to slog through a site waiting for pages to render.

There are several things that can affect site speed, and they are as follows:

  • The hosting environment: The setup of your web server is critically important. Be sure that you work with one that understands how to configure a server for Magento as the platform is demanding of resources. Cheap, shared hosting accounts usually don't work at all for Magento.


    For most Magento stores, MageMojo ( is our preferred hosting provider. They only focus on hosting Magento stores. We use them as our sole provider because, in large part, of their excellent service.

  • The theme code: Some themes, while pretty, are "heavy" in terms of how the code is constructed. Many include JavaScript libraries for fancy features even on pages...