Adjusting Page Title and Meta Description are the easiest and most obvious optimization improvements we can make to our category and product pages.
As mentioned previously, the role of the Page Title and Meta Description fields is to represent our page in the SERPs.
Although Page Title certainly plays a role in search engine ranking factors, Meta Description is deemed to be of far less value when it comes to ranking websites. What is clear however is that, when displayed in the SERPs, both of these elements play vital roles in advertising our page.
When optimizing our page titles and descriptions, the main questions we should be asking ourselves are:
Is this relevant to the page?
Is it descriptive of the content and the search intent of the user?
The common problem when incorporating keywords into page titles and descriptions is that, if we're not careful, it's all too easy to lose relevance.