When optimizing the content on our pages, we must always make sure that the primary purpose of our content is to engage our visitors—not pander directly to search engines. The more beneficial our page is to our users, the greater the chance that search engines will want to present our page to its own users.

Well-structured category and product pages are essential for any e-commerce website. The ease in which a customer can browse the website and add a product to the cart is fundamental in making sure that our store converts visits into sales.

This is normally dependent on the layout of the website and not only affects our conversion rates, but also visitor bounce rates and time on page, which are both important ranking factors for SEO.