Book Image

Magento Search Engine Optimization

By : Robert Kent
Book Image

Magento Search Engine Optimization

By: Robert Kent

Overview of this book

Table of Contents (15 chapters)
Magento Search Engine Optimization
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

Extensions to help improve CRO


In this section, we'll look at a couple of extensions that will help to improve our conversion rates through user experience. Once again, prices on these pages are accurate as of the time of this publication.

Turpentine by Nexcess

The Turpentine extension allows for Magento to easily integrate into Varnish Cache and also allows Varnish to be configured via the administration panel in Magento.

As mentioned in Chapter 5, Speeding Up Your Magento Website, Varnish Cache is a powerful tool that can improve the loading speed of any website. Load speed is increasingly important as more and more Internet-savvy users grow tired of waiting for pages to load.

A faster Magento website will almost certainly result in a higher number of sales. The properties of the Turpentine extension are as follows:

  • Type: Free

  • Supported for both Community Edition (1.6+) and Enterprise Edition (1.15+)

Some of the key features of Turpentine are:

  • Ability to clear cache upon saving of a product/page...