Book Image

Mastering Responsive Web Design

By : Ricardo Zea
Book Image

Mastering Responsive Web Design

By: Ricardo Zea

Overview of this book

Building powerful and accessible websites and apps using HTML5 and CSS3 is a must if we want to create memorable experiences for our users. In the ever-changing world of web design and development, being proficient in responsive web design is no longer an option: it is mandatory. Each chapter will take you one step closer to becoming an expert in RWD. Right from the start your skills will be pushed as we introduce you to the power of Sass, the CSS preprocessor, to increase the speed of writing repetitive CSS tasks. We’ll then use simple but meaningful HTML examples, and add ARIA roles to increase accessibility. We’ll also cover when desktop-first or mobile-first approaches are ideal, and strategies to implement a mobile-first approach in your HTML builds. After this we will learn how to use an easily scalable CSS grid or, if you prefer, how to use Flexbox instead. We also cover how to implement images and video in both responsive and responsible ways. Finally, we build a solid and elegant typographic scale, and make sure your messages and communications display correctly with responsive emails.
Table of Contents (16 chapters)
Mastering Responsive Web Design
About the Author
About the Reviewers

Don't overlook your analytics

Before starting to push pixels, nest tables, and style elements, it's absolutely imperative that we look at the analytics and have a bird's eye view of the landscape we're going to create e-mails for.

Doing this will allow us to understand:

  • When are our e-mails being opened.

  • Which days have more opens.

  • Which hours have more opens.

  • Whether the season is causing more/less openings.

  • Which devices are being used to open our e-mails.

  • What e-mail clients are being most used/less used.

If, for example, the analytics have data stating that Outlook 2013 is rarely used (wouldn't that be awesome), then we may not need to worry about this e-mail client at all.

If the Yahoo Mail app in Android is the most commonly used application and platform, then we can safely use more advanced CSS properties and progressively enhance, knowing that our ideas will display correctly.

Doing market share research is important, but your own analytics are ultimately the ones that will dictate how you...