Book Image

Mastering Responsive Web Design

By : Ricardo Zea
Book Image

Mastering Responsive Web Design

By: Ricardo Zea

Overview of this book

Building powerful and accessible websites and apps using HTML5 and CSS3 is a must if we want to create memorable experiences for our users. In the ever-changing world of web design and development, being proficient in responsive web design is no longer an option: it is mandatory. Each chapter will take you one step closer to becoming an expert in RWD. Right from the start your skills will be pushed as we introduce you to the power of Sass, the CSS preprocessor, to increase the speed of writing repetitive CSS tasks. We’ll then use simple but meaningful HTML examples, and add ARIA roles to increase accessibility. We’ll also cover when desktop-first or mobile-first approaches are ideal, and strategies to implement a mobile-first approach in your HTML builds. After this we will learn how to use an easily scalable CSS grid or, if you prefer, how to use Flexbox instead. We also cover how to implement images and video in both responsive and responsible ways. Finally, we build a solid and elegant typographic scale, and make sure your messages and communications display correctly with responsive emails.
Table of Contents (16 chapters)
Mastering Responsive Web Design
About the Author
About the Reviewers


Wow, we made it!

In this final chapter about responsive e-mails, we discussed some important things in addition to building an actual e-mail.

We now understand why e-mail is so important in any marketing campaign, since more and more e-mails are being opened on mobile devices. However, people like to interact with e-mails a lot more on their desktops—very solid reasons to make our e-mails responsive.

Analytics are a key factor in deciding which e-mail clients to support. We want to spend our time wisely. Then, setting up a basic HTML template can go a long way because we can reuse such template over and over.

Things like a CSS reset, wrapping our content in a 100 percent wide table, and creating the inner table is pretty much the go-to process for any e-mail design. We know now that the maximum width of an e-mail should be 600px.

Microsoft's Outlook 2007/2010/2013 versions are the IE6 of e-mail clients: they have very poor support for modern HTML and CSS, but they are the most popular...