Wow, we made it!
In this final chapter about responsive e-mails, we discussed some important things in addition to building an actual e-mail.
We now understand why e-mail is so important in any marketing campaign, since more and more e-mails are being opened on mobile devices. However, people like to interact with e-mails a lot more on their desktops—very solid reasons to make our e-mails responsive.
Analytics are a key factor in deciding which e-mail clients to support. We want to spend our time wisely. Then, setting up a basic HTML template can go a long way because we can reuse such template over and over.
Things like a CSS reset, wrapping our content in a 100 percent wide table, and creating the inner table is pretty much the go-to process for any e-mail design. We know now that the maximum width of an e-mail should be 600px.
Microsoft's Outlook 2007/2010/2013 versions are the IE6 of e-mail clients: they have very poor support for modern HTML and CSS, but they are the most popular...