One of the things that WooCommerce excels at is customization. With other platforms, the checkout experience is completely locked down. There's no way you can ask for more information from the customer and no way to remove unnecessary fields. With WooCommerce, we give that power to the store owners and instead prevent them from deleting the essential fields.

As a store owner, you may want to know how people found your site. Did they do a Google search, were they referred by a friend, or did they find you through social media? Those answers could affect how you choose to market your business. Adding a How did you hear about us? field to the checkout is pretty painless with the Checkout Field Editor plugin.