As a store owner and administrator, one of your key activities is tracking the activity and conversion rates of your Magento store. Magento includes several reports that you can review on a regular basis to always have the ability to take a look at the statistics of the store.
All reports can be accessed from the same menu item in the Magento admin panel: Reports
As you can see in the preceding image, Magento includes 22 reports divided into 5 groups, as follows:
Marketing:
Products in Cart
Search Terms
Abandoned Carts
Newsletter Problem Reports
Reviews:
By Customers
By Products
Sales:
Orders
Tax
Invoiced
Shipping
Refunds
Coupons
PayPal Settlement
Braintree Settlement
Customers:
Order Total
Order Count
New
Products:
Views
Bestsellers
Low Stock
Ordered
Downloads
In addition to that, you will see an additional menu item at the end of the list: Refresh Statistics.
To optimize performance, Magento calculates and stores the information for each of the reports instead of calculating everything...