Book Image

Practical UX Design

By : Scott Faranello
Book Image

Practical UX Design

By: Scott Faranello

Overview of this book

Written in an easy-to-read style, this book provides real-world examples, a historical perspective, and a holistic approach to design that will ground you in the fundamental essentials of interactive design, allow you to make more informed design decisions, and increase your understanding of UX in order to reach the highest levels of UX maturity. As you will see, UX is more than just delighting customers and users. It is also about thinking like a UX practitioner, making time for creativity, recognizing good design when you see it, understanding Information Architecture as more than just organizing and labeling websites, using design patterns to influence user behavior and decision making, approaching UX from a business perspective, transforming your client’s and company’s fundamental understanding of UX and its true value, and so much more. This book is an invaluable resource of knowledge, perspective, and inspiration for those seeking to become better UX designers, increase their confidence, become more mature design leaders, and deliver solutions that provide measurable value to stakeholders, customers, and users regardless of project type, size, and delivery method.
Table of Contents (15 chapters)
Practical UX Design
Credits
About the Author
About the Reviewer
www.PacktPub.com
Preface
Index

The problem with UX


If you have ever been in an interview for a UX role, you may have been asked the question, "What is your process?" It's an interesting question, but not a very useful one in most circumstances, because there is no right answer. No matter what you say or how detailed your process, it's only as good as the process of those with whom you are speaking. For example, if you are interviewing with a fast-paced agile team, you may get blank stares if you talk about lengthy research activities and usability studies. If you are interviewing with a slower-paced Waterfall UX team, you may not get a call back if you talk about minimally viable product design and adding features only when needed. In other words, every team has their own way of doing things, including UX. Expecting everyone to honor each other's processes is not something to readily depend on.

Another problem with UX maturity is not often discussed is that becoming a fully mature UX practitioner is less about designing...