Chapter 11. Mailers Fundamentals
This chapter is about building mailers and the fundamental aspects of creating the right structure. Because building the right structure for a mailer is not easy and it is still related to the old school thinking about HTML structure, there are only a handful of tutorials that show how to do it from beginning to end. Why? Let's begin!
In this chapter, we will cover:
Creating a simple structure for a mailer
Finding out what is and isn't possible in mailers
Comparing the most known mailer clients, including Outlook and Gmail
Getting back to the old school thinking of HTML structure based on tables