Like the other processes related to frontend development, this should start with the prepared designs. Real web designers know where the borders are for a good website and should know where the borders related to the e-mailers are located. There are a lot of restrictions in global e-mailers' creation process. That's why the designer involved in this process should know the features that can be used in HTML e-mail templates.
This development process is simpler, with some framework that gathers tested fragments of code. ZURB, after creating the great Front End framework called Foundation, created INK as a framework for e-mail templates. For full information about this framework, it is recommended that you visit http://foundation.zurb.com/e-mails.html.
Creation of Email template based on INK is very developer friendly. Framework gathered a lot of easy to use components like grid system, buttons, thumbnails which you...