Book Image

Building E-Commerce Solutions with WooCommerce - Second Edition

By : Robbert Ravensbergen
Book Image

Building E-Commerce Solutions with WooCommerce - Second Edition

By: Robbert Ravensbergen

Overview of this book

Building an online store is often considered to be a difficult, complex task. Using the combination of WordPress and the WooCommerce plugin, this is no longer the case. WooCommerce is the most popular e-commerce platform for WordPress and is being rapidly developed by WooThemes. It provides a strong e-commerce solution to set up your own online store in just a couple of hours. This easy and practical book will help you make the most of WooCommerce to be able to set up and run your online store yourself. Installing WooCommerce is an easy task, but this book will explain in detail all the possible settings. After that you'll be adding products, different payment methods, and shipping solutions to your store. You will then customize your store by adding themes to change the look and feel. Once your store is running, you'll learn how to use discount coupons, process your orders, look at reports, and even expand the functionality further with additional plugins. By the end of the book, you will learn everything you need to add a fully functional online store to you WordPress website and start running an online business.
Table of Contents (15 chapters)
Building E-Commerce Solutions with WooCommerce Second Edition
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

Popular and useful WooCommerce plugins


Now that we've seen where to go for WooCommerce extensions, which ones will be useful to our store? Although WooCommerce already offers all the basic functions for an online store, there's always something that we can improve or need to do differently.

WooCommerce and Google Analytics integration

Once your store is up and running, it's important to start working on improvements. To be able to do that you first need to collect data about your visitors. Google Analytics is the free and most widely used tool to do so. If you've ever run any website before, you're probably familiar with it.

Unfortunately, even if you have already connected your website to Google Analytics, it will not track e-commerce conversions. Since that is important to have available, we need to take additional steps to solve this issue.

By searching the WordPress.org plugin repository, some plugins are available, but none of these have been actively maintained at the moment of writing...