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  • Book Overview & Buying Mastering Magento 2
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Mastering Magento 2

Mastering Magento 2 - Second Edition

By : Bret Williams, Gugliotti, Jonathan Bownds
3.7 (7)
Buy this Book
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Mastering Magento 2

Mastering Magento 2

3.7 (7)
By: Bret Williams, Gugliotti, Jonathan Bownds
Buy this Book

Overview of this book

The long-awaited release of the world's most popular online solution, Magento 2, is now out with an all new interface and several enhancements. This book offers you advanced guidance on managing, optimizing, and extending your store while taking advantage of the new features of Magento 2. This is a comprehensive guide to using the all new features and interface of Magento 2 to build, extend, and design online stores. From planning your Magento installation through to advanced techniques designed to make your store as successful as possible, this book is your roadmap to managing your Magento store. Focusing on Magento's Community version, the book covers everything from creating and managing multiple stores to fine-tuning Magento for speed and performance. You’ll learn how to manage categories, products, design themes, extensions, and more.
Table of Contents (13 chapters)
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Preface
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Preface
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What this book covers
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What you need for this book
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Who this book is for
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Conventions
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Reader feedback
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Customer support
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1
1. Planning for Magento
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1. Planning for Magento
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Defining your scope
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Technical considerations
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Global-Website-Store methodology
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Planning for multiple stores
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Summary
2
2. Installing Magento 2
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2. Installing Magento 2
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How hosting effects installation
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Keys to a successful installation
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Setting up Magento stores
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Strategies for backups and security
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Summary
3
3. Managing Products
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3. Managing Products
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Catalogs and categories
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Managing products the customer focused way
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Creating products
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Managing inventory
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Pricing tools
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Autosettings
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Related products, up-sells, and cross-sells
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Importing products
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Summary
4
4. Designs and Themes
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4. Designs and Themes
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The Magento theme structure
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The concept of theme inheritance
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Default installation of design packages and themes
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Installing third-party themes
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Inline translations
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Working with theme variants
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Customizing themes
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Customizing layouts
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Summary
5
5. Configuring to Sell
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5. Configuring to Sell
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The sales process
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Payment methods
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Shipping methods
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Managing taxes
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Transactional e-mails
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Summary
6
6. Managing Non-Product Content
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6. Managing Non-Product Content
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The Magento content management system
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Summary
7
7. Marketing Tools
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7. Marketing Tools
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Customer groups
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Promotions
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Newsletters
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Using sitemaps
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Optimizing for search engines
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Summary
8
8. Extending Magento
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8. Extending Magento
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Magento Connect
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The new Magento module architecture
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Extending Magento functionality with Magento plugins
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Building your own extensions
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Summary
9
9. Optimizing Magento
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9. Optimizing Magento
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Exploring the EAV
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Indexing and caching
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Caching in Magento 2 – not just FPC
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Tuning your server for speed
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Summary
10
10. Advanced Techniques
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10. Advanced Techniques
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Setting up a staging environment
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Version control
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Magento cron
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Backing up your database
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Upgrading Magento
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Summary
11
11. Pre-Launch Checklist
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11. Pre-Launch Checklist
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A word about scope
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System configurations
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Design configurations
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Search engine optimization
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Sales configurations
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Product configurations
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Maintenance configurations
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Summary
12
Index
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Index

Chapter 6. Managing Non-Product Content

As important as products and product information are to e-commerce, successful online stores need more in order to attract customers and fortify the store's brand. Even printed catalogs often contain information about the seller, including hours of operation, return policies, company history, and more. This non-product content is essential.

To gain an understanding of how to create and manipulate non-product content, we will cover the following topics:

  • Review how Magento incorporates content
  • Learn how to create content pages in your Magento store
  • Create and use static blocks
  • Utilize built-in content widgets

Once you know how to interweave non-product content throughout your online store, you will no doubt discover innovative ways to increase customer engagement.

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