As important as products and product information are to e-commerce, successful online stores need more in order to attract customers and fortify the store's brand. Even printed catalogs often contain information about the seller, including hours of operation, return policies, company history, and more. This non-product content is essential.
To gain an understanding of how to create and manipulate non-product content, we will cover the following topics:
Review how Magento incorporates content
Learn how to create content pages in your Magento store
Create and use static blocks
Utilize built-in content widgets
Once you know how to interweave non-product content throughout your online store, you will no doubt discover innovative ways to increase customer engagement.