Book Image

Mastering Magento 2 - Second Edition

By : Bret Williams, Andre Gugliotti, Jonathan Bownds
Book Image

Mastering Magento 2 - Second Edition

By: Bret Williams, Andre Gugliotti, Jonathan Bownds

Overview of this book

The long-awaited release of the world's most popular online solution, Magento 2, is now out with an all new interface and several enhancements. This book offers you advanced guidance on managing, optimizing, and extending your store while taking advantage of the new features of Magento 2. This is a comprehensive guide to using the all new features and interface of Magento 2 to build, extend, and design online stores. From planning your Magento installation through to advanced techniques designed to make your store as successful as possible, this book is your roadmap to managing your Magento store. Focusing on Magento's Community version, the book covers everything from creating and managing multiple stores to fine-tuning Magento for speed and performance. You’ll learn how to manage categories, products, design themes, extensions, and more.
Table of Contents (18 chapters)
Mastering Magento 2 Second Edition
Credits
About the Authors
About the Reviewer
www.PacktPub.com
Preface
Index

Chapter 6. Managing Non-Product Content

As important as products and product information are to e-commerce, successful online stores need more in order to attract customers and fortify the store's brand. Even printed catalogs often contain information about the seller, including hours of operation, return policies, company history, and more. This non-product content is essential.

To gain an understanding of how to create and manipulate non-product content, we will cover the following topics:

  • Review how Magento incorporates content

  • Learn how to create content pages in your Magento store

  • Create and use static blocks

  • Utilize built-in content widgets

Once you know how to interweave non-product content throughout your online store, you will no doubt discover innovative ways to increase customer engagement.