Book Image

Mastering Magento 2 - Second Edition

By : Bret Williams, Andre Gugliotti, Jonathan Bownds
Book Image

Mastering Magento 2 - Second Edition

By: Bret Williams, Andre Gugliotti, Jonathan Bownds

Overview of this book

The long-awaited release of the world's most popular online solution, Magento 2, is now out with an all new interface and several enhancements. This book offers you advanced guidance on managing, optimizing, and extending your store while taking advantage of the new features of Magento 2. This is a comprehensive guide to using the all new features and interface of Magento 2 to build, extend, and design online stores. From planning your Magento installation through to advanced techniques designed to make your store as successful as possible, this book is your roadmap to managing your Magento store. Focusing on Magento's Community version, the book covers everything from creating and managing multiple stores to fine-tuning Magento for speed and performance. You’ll learn how to manage categories, products, design themes, extensions, and more.
Table of Contents (18 chapters)
Mastering Magento 2 Second Edition
About the Authors
About the Reviewer

Customer groups

If you're new to e-commerce, you may not quite have a handle on how to group your potential customers outside of retail and wholesale. Most of you will build retail stores, fewer will build wholesale businesses, and even fewer will do both.

Yet, if you give some careful thought to how you intend to market to your customers, you may find that there are more customers segments you need to identify. Here are examples of some other possible customer groups:

  • Distributors who will re-sell your product to retailers

  • Tax-exempt organizations, such as charities or government agencies

  • Groups or teams, such as associations or athletic leagues

  • Professionals, as opposed to hobbyists or amateurs

  • Certified or approved buyers meeting a licensing or other qualification


Customer groups in Magento are not to be confused with customer profiles, such as age, sex, or preferences. A customer can only belong to one Magento group, so profile attributes cannot really be accommodated.

As you contemplate...