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  • Book Overview & Buying Mastering Magento 2
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Mastering Magento 2

Mastering Magento 2 - Second Edition

By : Bret Williams, Gugliotti, Jonathan Bownds
3.7 (7)
Buy this Book
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Mastering Magento 2

Mastering Magento 2

3.7 (7)
By: Bret Williams, Gugliotti, Jonathan Bownds
Buy this Book

Overview of this book

The long-awaited release of the world's most popular online solution, Magento 2, is now out with an all new interface and several enhancements. This book offers you advanced guidance on managing, optimizing, and extending your store while taking advantage of the new features of Magento 2. This is a comprehensive guide to using the all new features and interface of Magento 2 to build, extend, and design online stores. From planning your Magento installation through to advanced techniques designed to make your store as successful as possible, this book is your roadmap to managing your Magento store. Focusing on Magento's Community version, the book covers everything from creating and managing multiple stores to fine-tuning Magento for speed and performance. You’ll learn how to manage categories, products, design themes, extensions, and more.
Table of Contents (13 chapters)
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Preface
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Preface
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What this book covers
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What you need for this book
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Who this book is for
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Conventions
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Reader feedback
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Customer support
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1
1. Planning for Magento
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1. Planning for Magento
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Defining your scope
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Technical considerations
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Global-Website-Store methodology
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Planning for multiple stores
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Summary
2
2. Installing Magento 2
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2. Installing Magento 2
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How hosting effects installation
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Keys to a successful installation
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Setting up Magento stores
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Strategies for backups and security
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Summary
3
3. Managing Products
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3. Managing Products
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Catalogs and categories
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Managing products the customer focused way
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Creating products
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Managing inventory
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Pricing tools
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Autosettings
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Related products, up-sells, and cross-sells
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Importing products
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Summary
4
4. Designs and Themes
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4. Designs and Themes
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The Magento theme structure
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The concept of theme inheritance
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Default installation of design packages and themes
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Installing third-party themes
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Inline translations
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Working with theme variants
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Customizing themes
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Customizing layouts
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Summary
5
5. Configuring to Sell
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5. Configuring to Sell
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The sales process
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Payment methods
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Shipping methods
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Managing taxes
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Transactional e-mails
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Summary
6
6. Managing Non-Product Content
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6. Managing Non-Product Content
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The Magento content management system
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Summary
7
7. Marketing Tools
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7. Marketing Tools
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Customer groups
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Promotions
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Newsletters
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Using sitemaps
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Optimizing for search engines
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Summary
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8. Extending Magento
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8. Extending Magento
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Magento Connect
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The new Magento module architecture
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Extending Magento functionality with Magento plugins
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Building your own extensions
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Summary
9
9. Optimizing Magento
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9. Optimizing Magento
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Exploring the EAV
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Indexing and caching
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Caching in Magento 2 – not just FPC
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Tuning your server for speed
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Summary
10
10. Advanced Techniques
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10. Advanced Techniques
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Setting up a staging environment
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Version control
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Magento cron
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Backing up your database
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Upgrading Magento
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Summary
11
11. Pre-Launch Checklist
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11. Pre-Launch Checklist
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A word about scope
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System configurations
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Design configurations
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Search engine optimization
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Sales configurations
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Product configurations
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Maintenance configurations
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Summary
12
Index
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Index

Customer groups

If you're new to e-commerce, you may not quite have a handle on how to group your potential customers outside of retail and wholesale. Most of you will build retail stores, fewer will build wholesale businesses, and even fewer will do both.

Yet, if you give some careful thought to how you intend to market to your customers, you may find that there are more customers segments you need to identify. Here are examples of some other possible customer groups:

  • Distributors who will re-sell your product to retailers

  • Tax-exempt organizations, such as charities or government agencies

  • Groups or teams, such as associations or athletic leagues

  • Professionals, as opposed to hobbyists or amateurs

  • Certified or approved buyers meeting a licensing or other qualification

Note

Customer groups in Magento are not to be confused with customer profiles, such as age, sex, or preferences. A customer can only belong to one Magento group, so profile attributes cannot really be accommodated.

As you contemplate...

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Mastering Magento 2
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