Book Image

Mastering Magento 2 - Second Edition

By : Bret Williams, Andre Gugliotti, Jonathan Bownds
Book Image

Mastering Magento 2 - Second Edition

By: Bret Williams, Andre Gugliotti, Jonathan Bownds

Overview of this book

The long-awaited release of the world's most popular online solution, Magento 2, is now out with an all new interface and several enhancements. This book offers you advanced guidance on managing, optimizing, and extending your store while taking advantage of the new features of Magento 2. This is a comprehensive guide to using the all new features and interface of Magento 2 to build, extend, and design online stores. From planning your Magento installation through to advanced techniques designed to make your store as successful as possible, this book is your roadmap to managing your Magento store. Focusing on Magento's Community version, the book covers everything from creating and managing multiple stores to fine-tuning Magento for speed and performance. You’ll learn how to manage categories, products, design themes, extensions, and more.
Table of Contents (18 chapters)
Mastering Magento 2 Second Edition
About the Authors
About the Reviewer

Optimizing for search engines

Search Engine Optimization, or SEO, is both important and often misunderstood. There's probably as much misinformation on the Internet about SEO as there is good, solid advice.

While we don't have the opportunity or space to go into great detail about SEO in this book, we can help you establish good practices that can reap great rewards in terms of increasing your search engine visibility and helping online shoppers know what you're offering.

Meta fields are data that are stored in the HTML code of a web page. Customers can't see this code, as it's not displayed by the browser, but search engines can see this data (in fact, they can see everything under the hood). Google, Bing, and others use this meta data in conjunction with many other analyzed items on your page to determine how to present your site to search users, including rank and content.

Using meta fields for search engine visibility

It begins with a basic understanding of how search engines use meta fields...