Image names and image alt tags are an example of a ranking factor that is afforded lower weight in search rankings, that is, wordpress-expert.jpg
as a filename in an attempt to rank for WordPress expert. Certainly, image names alone will never make anyone rank for any term or phrase that is highly competitive. However, image names and alt tags can be effective as supplemental weight for search terms when the more important elements such as title tags and heading tags are highly focused and in accord.
WordPress Search Engine Optimization- Second Edition
WordPress Search Engine Optimization- Second Edition
Overview of this book
WordPress is a powerful platform for creating feature-rich and attractive websites but, with a little extra tweaking and effort, your WordPress site can dominate search engines and bring thousands of new customers to your business.
WordPress Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results. You'll take your WordPress site to the next level; you'll brush aside even the stiffest competition with the advanced tutorials in this book.
Table of Contents (19 chapters)
WordPress Search Engine Optimization Second Edition
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
Free Chapter
Getting Started – SEO Basics
Optimizing WordPress for SEO
Researching and Working with Keywords
Understanding Technical Optimization
Creating Optimized and Engaging Content
Link Building
Using Social Media
Avoiding Black Hat Techniques
Avoiding SEO Mistakes
Testing Your Site and Monitoring Your Progress
WordPress SEO Plugins
Other SEO Resources
Index
Customer Reviews