Book Image

WordPress Search Engine Optimization- Second Edition

Book Image

WordPress Search Engine Optimization- Second Edition

Overview of this book

WordPress is a powerful platform for creating feature-rich and attractive websites but, with a little extra tweaking and effort, your WordPress site can dominate search engines and bring thousands of new customers to your business. WordPress Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results. You'll take your WordPress site to the next level; you'll brush aside even the stiffest competition with the advanced tutorials in this book.
Table of Contents (19 chapters)
WordPress Search Engine Optimization Second Edition
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

Learning how customers engage in local search


Search volume statistics demonstrate very reliable and common search patterns for locally-based searches. In nearly every niche, from medicine to lawn mowing, the high volume, big opportunity local search keywords follow the following patterns:

  • Product/service description followed by city name (Dermatologist Jacksonville)

  • City name followed by product/service description (Jacksonville dermatologist)

Sometimes, but not always, searchers include the full state name or state abbreviation (dermatologist Jacksonville FL). Let's take a look at some actual search volumes that illustrate these principles.

Daily Search Volumes for Dallas Dermatologists:

Keyword

Search Volume

dermatologist Dallas

390

dermatologist in Dallas Texas

40

Dallas dermatologist

590

The city-product pattern (Dallas dermatologist) enjoys the highest-search volume followed by the product-city pattern (dermatologist Dallas). Finally, the long tail pattern enjoys a lesser, but...