Book Image

WordPress Search Engine Optimization- Second Edition

Book Image

WordPress Search Engine Optimization- Second Edition

Overview of this book

WordPress is a powerful platform for creating feature-rich and attractive websites but, with a little extra tweaking and effort, your WordPress site can dominate search engines and bring thousands of new customers to your business. WordPress Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results. You'll take your WordPress site to the next level; you'll brush aside even the stiffest competition with the advanced tutorials in this book.
Table of Contents (19 chapters)
WordPress Search Engine Optimization Second Edition
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

Summary


In this chapter, we learned how to build the foundation of your web empire: your keyword strategy. We learned how to harness the difference between long tail and short tail searches. We learned how to research and develop an initial list of keywords and employ a keyword matrix spreadsheet to begin to fine tune your keyword list.

We covered the use of several popular and effective keyword-suggestion tools: Google Suggest, Ubersuggest, and Google AdWords. We learned how to build out and harness the long tail with effective keyword qualifiers and location names. We learned how to employ demographic data to further the power and relevance of your keyword profile.

We learned how to hone and categorize your keyword list into tiers, and how to effectively prioritize for seasonal changes in search traffic. Finally, we learned a little bit of competitive espionage: how to monitor your competitors for new keyword opportunities.

With the tools in this chapter, you will have the ability to compete...