We learned in the last chapter how keywords are the foundation of your optimization efforts. So, we begin with the keyword matrix we developed in the last chapter and employ it to map out your on-page strategy.

Almost all websites will rely on primary keywords on core pages, such as the front page. If your keyword research teaches you that one phrase or a very small group of related phrases represents your high-volume, high-relevance primary keywords, then you'll want to consider using those key phrases in a keyword-rich domain name. For some, this won't be possible or desirable: perhaps the domain name has already been chosen, or the business' marketing strategy revolves principally around a customized brand name. However, if you have the opportunity to choose a keyword-rich domain name, you'll benefit from a little extra power in your ranking efforts down the road. You may have noticed that often a competitive search market is populated with websites...