Book Image

WordPress Search Engine Optimization- Second Edition

Book Image

WordPress Search Engine Optimization- Second Edition

Overview of this book

WordPress is a powerful platform for creating feature-rich and attractive websites but, with a little extra tweaking and effort, your WordPress site can dominate search engines and bring thousands of new customers to your business. WordPress Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results. You'll take your WordPress site to the next level; you'll brush aside even the stiffest competition with the advanced tutorials in this book.
Table of Contents (19 chapters)
WordPress Search Engine Optimization Second Edition
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

Optimizing heading tags


Heading tags (h1, h2, h3, and so on) are a great opportunity. It's where the expert optimizers begin to distinguish themselves from the amateurs. Despite the reliability and soundness of heading tags as tools for optimization, they are often not employed by webmasters. With optimization akin to a race where you need do only a little bit more than the competition, sometimes heading tags will provide that little bit more you need to rise above the fray.

Heading tags were originally intended to operate like newspaper headlines and subheadings. They were, and are, taxonomical clues to both the topic and structure of a web page. As such, they are great food for search engines, and great signposts for you to send to search engines. Curiously, the use of heading tags diminished as the web grew out of its infancy. The rise of CSS as a web technology near the turn of the new millennium let web designers format text with such new flexibility and power that many no longer bothered...