Every Page or Post in WordPress should employ a heading 1 tag as the headline of the article. But to achieve this, you'll need to consider if your WordPress template generates page titles automatically, and if it does, does it generate heading 1 or heading 2 tags? WordPress templates nearly always generate Page and Post heading tags automatically based on the Page or Post title. In fact, WordPress' own template design guide dictates that templates work in this way. This is a simple and convenient approach, and better for people just starting out.

But to the skilled optimizer, the more control one can exert over individual web page elements, the greater flexibility and ranking power one can bring to bear. To achieve this power and flexibility, you'll want to generate those heading tags manually. Note that in the previous screenshot, the headline of the page has been entered manually, and the author has varied the heading from the page title; the template powering...