Creating fresh, original content for your WordPress site or blog is tedious. For this reason, many people have been enticed into using automated plugins to add content to their sites. Some WordPress plugins that have cropped up to satisfy this misguided demand are AutoBlogged, WP Robot, and MultiPress plugins. However, no automated script can deliver original content for your website. When you employ an automated content plugin on your site, you are getting content that has already been published by another website. This is what is referred to as duplicate content.

Duplicate content does not mean that the content necessarily triggers copyright infringement (although it might); you are not necessarily running afoul of the law by posting duplicate content. In fact, there are hundreds of article directories that encourage you to take their content and republish it on your website. However, duplicate content has little to no value to a search strategy. Most...