The point of view you use to write your copy also depends on how formal you want your site to be and at what level you want to interact with your audience. If you're writing in a casual style, you'll want to write in the first person or second person style. A more formal writing style requires a formal third person narrative.

When writing in the first person, you write from your own point of view. This style of narrative involves using the word I in the copy as related to your readers on a personal level. Many blogs are written in a casual first person style. This style is most appropriate if you are talking about things you have actually done, rather than writing how-to or other informational articles.

The second person style is also considered casual, but when writing in the second person, you avoid using the word I, while still referring to the reader as you. You are speaking directly to the reader, giving him advice or information that will help him without making it all...