A vital concept in link building is link anchor text. Link anchor text is the word or words that constitute the visible text of the link itself, the blue underlined text as it is often called. The anchor text of a link is a powerful ranking factor; anchor text serves as a signpost to Google as to the content and subject of the destination page.
The anchor text of a link is coded by placing the desired text between the opening and closing markup of the hyperlink, as follows:
<a href="http://www.tastyplacement.com/">This Is Anchor Text</a>
Controlling the link anchor text of inbound links is vital whenever possible. The problem is that you can't always control the anchor text of inbound links, and unfortunately, the higher quality the link is, the more restricted you'll be in choosing anchor text. A perfect example is the DMOZ directory. A link in the DMOZ directory is a great link to get, but DMOZ dictates that the anchor text...