As you probably know, YouTube is a video-sharing site where anyone—including you and your business—can post videos for others to view. YouTube, just behind Facebook and Google.com, is the third most popular website worldwide in 2015, as reported by the Alexa ranking service, http://www.alexa.com/topsites. Youtube also serves as a search engine in its own right. It also happens to be owned by Google, so Google has an interest in driving search traffic to YouTube and Google does in fact include YouTube content in search results—but you have to know how to optimize your video submissions.

The leverage you'll enjoy from promoting your business with video will depend on your niche and the quality of the videos you produce. Video content, like any content, must be quality content. The biggest mistake business owners make when publishing videos online is that the videos are amateurish productions of poor quality. A low-quality video can do more harm than...