An important concept that permeates all social media is the notion of viral content. Viral content is a site, page, image, or video that, by its own merits, is so humorous, interesting, or otherwise noteworthy, that it extends its reach simply by virtue of being passed on by readers, with no further action by its creator. An example of viral content is David, the boy captured on video by his father after leaving the dentist. In the video (if you are one of the few who haven't seen it), a middle school-aged David demonstrates the woozy effects of really powerful painkillers; he asks, Is this real life? This video has garnered over 130 million views on YouTube. While this video wasn't created as a promotion for a business, its tremendous popularity has spawned one: the boy's family has launched a website (http://www.davidafterdentist.com), that sells a line of t-shirts and stickers based upon the event. That is a demonstration of the power of viral content.
WordPress Search Engine Optimization- Second Edition
WordPress Search Engine Optimization- Second Edition
Overview of this book
WordPress is a powerful platform for creating feature-rich and attractive websites but, with a little extra tweaking and effort, your WordPress site can dominate search engines and bring thousands of new customers to your business.
WordPress Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results. You'll take your WordPress site to the next level; you'll brush aside even the stiffest competition with the advanced tutorials in this book.
Table of Contents (19 chapters)
WordPress Search Engine Optimization Second Edition
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
Free Chapter
Getting Started – SEO Basics
Optimizing WordPress for SEO
Researching and Working with Keywords
Understanding Technical Optimization
Creating Optimized and Engaging Content
Link Building
Using Social Media
Avoiding Black Hat Techniques
Avoiding SEO Mistakes
Testing Your Site and Monitoring Your Progress
WordPress SEO Plugins
Other SEO Resources
Index
Customer Reviews